About

As a creative professional, I have also refined my photography and videography skills, enabling me to produce visually compelling content that captures attention and effectively communicates brand stories. Additionally, my web development knowledge allows me to create user-friendly digital experiences that align seamlessly with overall marketing strategies. With my diverse skill set and global perspective, I am eager to start my career in digital marketing, where I can combine my creativity, data-driven insights, and strategic thinking to deliver impactful results.

One of my most rewarding experiences was working on a digital marketing campaign for a local non-profit organization. They were struggling to effectively communicate their mission and attract donors through their outdated website and limited social media presence. By combining my skills in web development, content creation, and social media marketing, I was able to revamp their online presence and create a compelling narrative that showcased the impact of their work.

I started by redesigning their website, creating a modern and user-friendly interface that effectively conveyed their brand story and values. Leveraging my photography skills, I captured powerful images of the organization’s work in action, which I incorporated throughout the website and social media channels to create an emotional connection with visitors.

Next, I developed a comprehensive content strategy, crafting compelling blog posts, infographics, and videos that highlighted the organization’s impact and the stories of the individuals they served. By optimizing this content for search engines and promoting it through targeted social media campaigns, we were able to significantly increase their online visibility and engage a wider audience.

To further enhance their online presence, I implemented an email marketing campaign that nurtured relationships with donors and kept them informed about the organization’s latest initiatives. By segmenting their email list and creating personalized content, we were able to improve donor retention and increase fundraising efforts.

Through this multifaceted approach that leveraged my diverse skill set, we were able to achieve remarkable results. The organization saw a 150% increase in website traffic, a 75% increase in social media followers, and a 50% increase in online donations within the first 6 months of launching the new digital marketing strategy.

This experience taught me the power of combining various digital marketing disciplines to create a cohesive and impactful campaign. It also reinforced my passion for using my skills to make a positive difference in the world.

As I embark on my professional journey, I am excited to apply my knowledge and skills to help businesses and organizations effectively connect with their target audiences and achieve their goals. With my diverse background and global perspective, I am confident in my ability to create compelling digital experiences that drive results.

Skills i possess

Content Creation – Through my coursework and projects, I would have gained extensive experience creating various types of engaging digital content such as blog posts, videos, infographics, and compelling social media posts that resonate with target audiences. My photography minor has equipped me with strong visual storytelling abilities to create impactful images that complement the written content.

Photography Skills – I have honed my photography techniques, composition, lighting, and post-processing abilities through my photography minor. I am adept at capturing high-quality images in different settings for use across digital marketing campaigns. I have curated some of my best photographs in the Gallery to showcase the range of my skills.

Social Media Marketing – I have gained proficiency in developing and executing social media strategies across major platforms like Facebook, Instagram, Twitter, and LinkedIn. This includes content planning, scheduling posts, monitoring metrics, and driving follower engagement.

Email Marketing – I have learned how to grow and segment email lists, write persuasive email copy, design professional email templates, set up automated email sequences, and analyze email campaign performance metrics.

Basic Design Skills – While not a graphic design expert, I have developed an eye for aesthetics and can use tools like Canva and Adobe Creative Suite to create simple graphics and edit images that complement my marketing copy.

Communication Skills – Through collaborating on group projects and presenting my work, I have strengthened my verbal and written communication abilities. I can articulate ideas clearly and adapt my communication style for different stakeholders.

Adaptability – Completing a digital marketing program has ingrained in me the importance of staying current with the latest industry trends, tools and best practices. I have learned to be agile and adapt my approaches in a dynamic field.

Front end developement – I have taken online courses to learn HTML, CSS, and JavaScript, enabling me to code responsive, interactive websites from scratch. I can implement engaging user interfaces that deliver strong user experiences.

Website Prototyping – I have hands-on experience using tools like Figma , photoshop, illustrator and XD to create clickable, interactive prototypes of websites. This allows me to design, iterate and test website user flows and interfaces before development.

In summary, as an aspiring digital marketer, I offer a versatile skill set that spans content creation, social media, email marketing, web development, website prototyping, design and communication. My hands-on training in front-end development and prototyping uniquely positions me to bridge the gap between marketing and web development teams. I can contribute to delivering integrated digital experiences that drive engagement and conversions. Combined with my adaptability and commitment to staying on the cutting-edge, I am well-prepared to create impact in an entry-level digital marketing role.